So you’ve got your new logo and you love it. Your new website is pretty much ready to go and you’re ready to rock and roll it out. Having recently rolled out their new image, what advice for a rebrand could leading transcription provider Take Note offer you, we hear you cry? Well, let’s find out…
Here’s our ten cents’ worth:
1. Make sure you know your original brand and what was great about it. What needs updating and what needs to stay the same?
2. Make sure you know why you’re rebranding. Be prepared to communicate this need for change with the world.
3. Do announce your rebrand. After the great Gap rebrand debacle of 2010, the old silent switcheroo is pretty hard to pull off with any finesse.
4. Don’t fabricate a backstory. If you’re struggling to justify the need for new branding, then it’s probably unnecessary.
5. Be self-aware about how much it means to your company and how relatively little it means to others. If people are unfazed by your new look, you’ve probably done a good job.
6. Perform a comprehensive audit of all the holes in the internet where your branding lives.
7. Keep it simple visually. One logo, one font group, two colours.
8. Brand voice. Be consistent if you want to be authentic. If you don’t speak to your clients how you speak to your colleagues, they’ll smell you a mile off.
9. Allow 6 months longer than anticipated for any web development.
10. Prepare your visuals for all devices. If you can find out what systems your clients mostly use, all the better.
Also on the blog:
What did happen to Brenda: Our rebranding story
What are you emoticon about: Some murky emoji mysteries
“Be careful whose advice you buy but be patient with those who supply it
Advice is a form of nostalgia, dispensing it is a way of fishing the past
From the disposal, wiping it off, painting over the ugly parts
And recycling it for more than it’s worth” Mary Schmich