Perhaps you’re thinking about podcasts or audio content and wondering how to relate your listening content to text-based SEO.
  The bottom line is SEO matters on every platform and for every type of content, including podcasts. So you need to think of ways in which to bring SEO to your audio content.
Below we share some areas, from recording to posting your podcast online, where you can apply SEO methods.
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Just to go over the basics first, SEO is about organising your written content so it shows up in search engines. I am sure you knew that. But did you also know it’s not just for search engines like Google? Other websites like YouTube and iTunes also function as search engines. These two in particular, are good news for podcasters. Read more

After months of speculation, the Prime Minister has outlined the government’s strategy for Brexit in a speech this morning. Considered the most important speech of her premiership to date, we’ve transcribed the speech for you here in digestible, written format.

You can read or watch it in full below or download the full transcript from this link:

Theresa May’s Brexit Speech: The Transcript
Theresa May:  “A little over six months ago, the British people voted for change. They voted to shape a brighter future for our country. They voted to leave the European Union and embrace the world, and they did so with their eyes open, accepting that the road ahead will be uncertain at times but believing that it leads towards a brighter future for their children and their grandchildren too. And it is the job of this government to deliver it. That means more than negotiating our new relationship with the EU. It means taking the opportunity of this great moment of national change to step back and ask ourselves what kind of country we want to be.
My answer is clear. I want this United Kingdom to emerge from this period of change stronger, fairer, more united and more outward looking than ever before. I want us to be a secure, prosperous, tolerant country. A magnet for international talent and a home to the pioneers and innovators who will shape the world ahead. I want us to be a truly global Britain. The best friend and neighbour to our European partners but a country that reaches beyond the borders of Europe too. A country that goes out into the world to build relationships with old friends and new allies alike. I want Britain to be what we have the potential, talent and ambition to be. A great global trading nation that is respected around the world and strong, confident and united at home.
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If video content is going to continue wearing the captain’s cap this year, then you’re going to want to butter up it’s side-kick transcription and employ it for all it’s talents if you want your video to step up a notch. Below we share four ‘extras’ you’ll want to include with your wonderful video content.

1. For every video posted on the internet and shared with your followers, you’ll want a transcript added alongside.

Why? Because with the broad reach your content can potentially gain through your online platforms, you won’t want to exclude any prospective clients or consumers who may prefer to digest your content through a different medium like reading instead of listening.
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Goodnews
New law passed: on-demand TV to include subtitles
The British government has voted in favour of a new law that will require VoD broadcasters to include minimum levels of subtitles. Read more
Tom Hanks has written a collection of 17 tales, all themed around his passion for typewriters
It is celebrated knowledge that Tom Hanks collects typewriters. We love him for it. In between his other commitments, he has written a book of short fiction: 17 tales all with a running theme around typewriters.  Read more
ABC criticised over cuts to transcription service
Australia: Disability Commissioner Alastair McEwin warns decision not to transcribe some news and current affairs programs – and save $210,000 – is a ‘backward step’ for accessibility. Read more
Action on Hearing Loss Campaign: Subtitle It!
UK charity Action on Hearing Loss estimates that there are more than 11 million (about 1 in 6) people with some degree of hearing loss or deafness in the UK. Read more