1. Increases search traffic to your site
Like most eager marketers, you want to give your website and content the best chance of being seen. If video marketing is the present and future, you’ll want to make sure your video content is being picked up by search engines too. By having a text version of the spoken words in the video you are allowing search engines like Google to crawl your content to find the keywords. The more content you have available to be indexed the more chance you have of being found.
2. Videos with captions appear higher in search results
Having closed captions on your video is not only good practice for accessibility, it also helps search bots find and index your content. The caption file is uploaded to your video, and the video references the captions as it plays. Like transcripts, it is readable content for search engine bots